Customer Story · Home Exterior & Local Service Lead Gen

Window & Siding Experts: From No Brand to a High-Converting Local Authority

The owner of Window & Siding Experts came to TAF Solutions with no logo, brand, or website—just a clear mission to serve homeowners with high-quality window and siding installations. TAF created the visual identity, launched windowandsidingexpert.com, implemented Birdeye’s Listings AI and Social AI, and ran targeted Facebook campaigns that turned visibility into real, trackable leads.

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Business snapshot

Window & Siding Experts is a local home-exterior contractor specializing in high-quality window replacement and siding installation. To compete with larger brands and aggregators, the business needed a professional identity and a digital presence that could consistently generate leads from search, social media, and paid ads.

Before TAF Solutions

No logo, brand, or visual identity in the market
No website to showcase services, reviews, or project photos
Minimal visibility in local search and maps listings
No centralized system to manage social presence or campaigns

What TAF delivered

New logo, brand system, and visual identity
Custom WordPress website at windowandsidingexpert.com
Birdeye Listings AI for accurate, optimized local listings
Birdeye Social AI to manage and schedule social content
Facebook ad campaign driving high-quality traffic and leads
On-page Web SEO and Local SEO foundations for long-term growth

How TAF Solutions built a local lead engine

1 · Brand & identity

Creating a trustworthy home-exterior brand

Developed a clean, homeowner-friendly logo and brand system
Selected colors, typography, and visual elements that signal quality and craftsmanship
Created guidelines so the brand stays consistent across the website, social media, and ads

2 · Website & UX

Turning traffic into quote requests

Built a conversion-focused website highlighting windows, siding, and before-and-after work
Added clear calls-to-action for estimates, consultations, and contact
Optimized layout for mobile users researching contractors on their phone

3 · Birdeye Listings AI & Local SEO

Owning local search visibility

Deployed Birdeye Listings AI to synchronize and clean up local business listings
Improved accuracy on Google and other sites, boosting impressions and discovery
Layered on Local SEO best practices so searchers see the brand for key service terms

4 · Social AI & Facebook ads

Staying visible where homeowners scroll

Used Birdeye Social AI to plan and publish consistent social content
Launched Facebook click-to-site campaigns driving 1,419 clicks at a $0.17 CPC
Achieved a 4.12% CTR and 34,452 impressions from a single focused campaign

Impact: From invisible to in-demand

With a strong brand, a conversion-ready website, optimized local listings, and targeted social advertising, Window & Siding Experts transformed from a contractor with no online presence into a recognizable local authority. The combination of Birdeye’s Listings AI, Social AI, and TAF’s Web & Local SEO strategy now provides a steady stream of high-intent leads—giving the owner a repeatable, data-driven way to grow the business.

Want this kind of lead engine for your local service business?

Whether you’re starting from scratch or rebuilding an outdated presence, TAF Solutions can help you launch a brand, website, and Birdeye-powered visibility stack that turns searches and social activity into real customers.