Customer Story · Leadership & Coaching

Intent2Launch: Elevating a Purpose-Driven Leadership Brand for Sheltric Peterson

TAF Solutions partnered with decorated Naval Officer, entrepreneur, and Maxwell Leadership-certified coach Sheltric Peterson to elevate his leadership brand and bring his coaching programs to life online. We built a modern, story-driven website and produced a professional introduction video showcasing his mission, purpose, and impact as a transformational coach.

Schedule a strategy call View all case studies

Company snapshot

Intent2Launch is the leadership and personal development brand led by Sheltric Peterson — a purposeful, mission-driven coach with decades of military leadership experience. As a certified member of the Maxwell Leadership Team, Sheltric empowers professionals, youth, entrepreneurs, and organizations to unlock potential, lead with intention, and execute with clarity.

Business profile

Industry: Leadership coaching & personal development
Founder: Sheltric Peterson, Naval Officer & Maxwell Certified Coach
Starting point: No structured site, no central location for programs
Goal: Build a professional brand presence and communicate his program lineup effectively

TAF Solutions scope

Full website build & content architecture
Brand refinement & message positioning
Program structure display (youth, leadership, personal growth, workshops)
Professional on-camera introduction video production

Key outcomes

Built a polished, leadership-focused website that speaks directly to Sheltric’s audience.
Created a structured program lineup easy for users to understand and explore.
Delivered a cinematic introduction video establishing authority and credibility.
Strengthened Intent2Launch’s brand identity and online presence.
Provided a scalable foundation for future courses, coaching products, and memberships.

How TAF Solutions elevated the Intent2Launch brand

1 · Strategic brand mapping

Capturing Sheltric’s mission and leadership identity

Worked closely with Sheltric to articulate his brand story, values, and leadership style.
Positioned Intent2Launch as a purpose-driven coaching brand anchored in real-world experience.
Structured messaging around transformation, intentionality, and leadership growth.

2 · Modern website development

Showcasing programs & services with clarity

Built a clean, modern site that highlights Sheltric’s coaching programs and leadership offerings.
Created dedicated sections for youth leadership, personal growth, team workshops, and keynote speaking.
Wrote clear, motivational content that reflects his voice and leadership approach.

3 · Professional video production

Creating a powerful introduction video

Produced a cinematic intro video featuring Sheltric discussing purpose, leadership, and mission.
Ensured alignment between visual tone, pacing, and brand personality.
Added a compelling first-impression asset to help convert website visitors into clients.

A leadership brand prepared to make impact

Intent2Launch now has a professional, credible digital home that reflects the purpose-driven coaching philosophy Sheltric brings to every client interaction. With a structured program lineup, a clean website, and a powerful introduction video, the brand is positioned to attract leaders, youth, and organizations who want to launch into their full potential — with intention.

Ready to bring your coaching brand or leadership programs to life?

TAF Solutions helps purpose-driven leaders elevate their message, clarify their programs, and build digital experiences that inspire action.