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Customer Story · Financial Advisory & Strategy

Murphy Advisory Solutions: A Complete Digital Rebrand for a 30-Year Financial Expert

Jeff Murphy, a seasoned financial strategist with over three decades of experience guiding business owners and executives, needed a modern digital presence that matched the caliber of his advisory services. His previous site, MASCFO.com, was outdated, text-heavy, and failed to highlight his expertise, proven results, and client-focused leadership. TAF Solutions rebuilt everything — from messaging and structure to navigation and design — resulting in a premium, high-credibility website that mirrors Jeff’s professionalism and authority.

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Advisor snapshot

With over 30 years of experience, Jeff Murphy provides high-level financial advisory, business strategy, CFO-level insights, and long-term operational guidance for businesses across industries. His old website did not communicate his credibility or reflect the depth of his expertise.

Starting point

  • Outdated branding, visuals, and layout
  • Heavy text with no clear storytelling or value flow
  • Difficult navigation for prospective clients
  • No clear differentiation or advisory positioning

Goals with TAF Solutions

  • Rebrand into Murphy Advisory Solutions with a modern digital identity
  • Showcase Jeff’s depth of experience & proven methodologies
  • Streamline navigation for services, insights, and contact engagement
  • Create a high-trust, executive-ready online platform

How TAF Solutions elevated Murphy Advisory Solutions

1 · Brand modernization

A premium identity for a premium advisory service

  • Refreshed visual design to align with executive-level audiences
  • Modernized color palette, typography, and layout strategies
  • High-credibility brand voice that reinforces strategic leadership
2 · Site structure & messaging

Clear, compelling positioning

  • Condensed and clarified Jeff’s professional narrative
  • Service pages redesigned for clarity, depth, and impact
  • Improved flow for business owners seeking fractional CFO guidance
3 · User experience redesign

A clean, high-trust website experience

  • Streamlined navigation for services, insights, and leadership philosophy
  • Added modern calls-to-action for consultations
  • Responsive and mobile-optimized layout for professional audiences

A high-authority advisory brand — finally represented online

The new Murphy Advisory Solutions site now mirrors Jeff’s experience, credibility, and expertise. Prospective clients can clearly understand who he helps, the strategic value he provides, and the outcomes he delivers. What was once an outdated, text-heavy website has become a polished, modern, executive-ready digital presence.

Ready to modernize your professional brand?

TAF Solutions helps experts, consultants, advisors, and fractional leaders build digital identities that match their expertise and elevate client trust.

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