Customer Story · Dental Practice · Brand Relaunch & Local SEO

Signature Smiles Park Ridge: Rebranding a Dental Practice for a Fresh Start

Dr. Kaveh Kandi acquired the dental practice and turned to TAF Solutions for a full brand refresh — including a new logo, identity, and a robust website at signaturesmilesparkridge.com. TAF also deployed the Birdeye AI stack (Listings AI, Reviews AI, and Social AI) and Web SEO to boost visibility, reviews, and patient engagement across local search and social channels.

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Practice snapshot

Signature Smiles Park Ridge is a general and family dental practice newly acquired by Dr. Kaveh Kandi. With the transition came a need for a refreshed brand identity, updated digital presence, and an online platform that reflects modern standards in dentistry — welcoming patients, providing clear information, and building long-term trust. TAF Solutions combined a new brand and website with Birdeye’s AI-powered reputation and listings tools plus Web SEO to create a growth-ready digital foundation.

Before: What needed updating

No cohesive brand identity under the new ownership
Old name / branding not aligned with Dr. Kandi’s vision
Limited or outdated website that failed to reflect modern practice standards
Google Business presence not fully optimized for local search
New patients lacked clear information on services, team, location, and appointments

TAF Solutions deliverables

New logo and complete visual brand identity
Custom WordPress website: homepage, services, about, contact, patient info
Service-oriented pages for general, cosmetic, pediatric, and emergency dentistry
Clear calls-to-action for booking consultations or appointments
Mobile-optimized, clean design for trust and ease of use
Birdeye Listings AI for accurate, synchronized practice listings across the web
Birdeye Reviews AI to drive more high-quality patient reviews
Birdeye Social AI to streamline social posting and engagement
Web SEO & Local SEO to improve organic rankings and map visibility

Key improvements in the last 12 months

After relaunching the brand, website, and local SEO with Birdeye AI, Signature Smiles Park Ridge saw meaningful gains in visibility and patient engagement across Google Search and Maps.

Local search visibility

≈17.5K total local search impressions, up about 43%
Google the primary channel for discovery and branded searches
Improved keyword coverage for Park Ridge dental-related searches

Engagement & conversion

≈2.1K total user actions (clicks, calls, and direction requests), a 29%+ increase
12% total conversion rate from impressions to user actions
Steady month-over-month engagement as awareness of the new brand grows

How TAF Solutions reimagined Signature Smiles Park Ridge

1 · Brand identity creation

Crafting a welcoming yet professional look

Designed a modern, clean logo that represents trust, care, and dental excellence
Defined color palette, typography, and visual elements suitable for a dental practice
Established brand guidelines to maintain consistency across print and digital assets

2 · Website architecture & UX

From menu to patient-ready website

Built clear navigation structure: Home, Services, About, Contact, Patient Info
Created service pages explaining what patients can expect for different treatments
Included contact and appointment request features for easy scheduling
Ensured mobile-friendly layout for patients on the go

3 · Patient trust & conversion focus

Design that builds confidence

Used professional, welcoming imagery to reflect a modern, clean practice
Clear text about services, qualifications, and what patients can expect
Prominent contact info and booking prompts to convert visitors into patients
Layout geared toward first impressions — comforting, authoritative, easy to navigate

4 · Birdeye AI & Local SEO

Automating reputation & growing local visibility

Implemented Birdeye Listings AI to keep practice details in sync across Google and key directories
Deployed Birdeye Reviews AI to request and manage patient reviews automatically
Leveraged Birdeye Social AI to streamline social posting and keep patients engaged
Executed Web SEO & Local SEO to improve ranking for Park Ridge dental searches and drive more qualified traffic

A modern dental practice online, ready for growth

Signature Smiles Park Ridge now has a refreshed, professional brand and an easy-to-use, patient-friendly website that makes it simple for people to find services, read reviews, and request appointments. With Birdeye Listings AI, Reviews AI, Social AI, and a solid Web SEO foundation, Dr. Kandi is well positioned to attract new patients, keep existing ones engaged, and build long-term trust in the Park Ridge community.

Need a fresh brand, website, and AI-powered local presence for your practice?

TAF Solutions helps doctors, dentists, and healthcare professionals build clean, modern digital identities that reflect their professionalism, harness AI tools like Birdeye, and make it easy for patients to connect.