ER Katy — Local SEO, Education & Paid Awareness

Using local SEO and ads to educate patients and drive visits and awareness.

Where the Engagement Started and What Changed

Starting Condition

ER Katy needed to improve local discovery while educating patients about services and reaching nearby audiences through paid media.

Client Goal

Strengthen local search visibility, improve patient-facing information, and use paid campaigns and media to increase awareness and measurable engagement.

Outcome

TAF Solutions combined Local SEO, listings, Google Business Profile work, patient education, Meta and neighborhood advertising, video, and Matterport to create a broader local visibility and awareness system.
THE WORK

What TAF Solutions Did

Search, Listings & Local Visibility

Strengthened search visibility through the relevant mix of local SEO, listings accuracy, Google Business Profile work, and on-site SEO.
Made the business easier to find and understand across search, maps, listings, and first-party web content.

Paid Campaign Execution

Planned, launched, and monitored paid advertising aligned to the client’s stated campaign objective and target audience.
Produced measurable campaign delivery data that could be evaluated against the engagement goal.

Visual Storytelling & Project Media

Produced the relevant mix of video, motion graphics, photography, drone, or immersive media to document and communicate the client’s story or project.
Delivered reusable visual proof and media assets for web, social, presentations, events, or sales use.
RESULTS & EVIDENCE

What Changed

41,465
Ad Impressions
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
1,103
Ad Clicks
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
2.66%
Click-Through Rate
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
$0.12
Average Cost Per Click
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
$137.58
Ad Spend
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
TAF Solutions combined Local SEO, listings, Google Business Profile work, patient education, Meta and neighborhood advertising, video, and Matterport to create a broader local visibility and awareness system.

Visual Verification

EXPLORE THE CONTEXT

Project Alignment & Insights

Project Classification

YOUR BUSINESS HAS ITS OWN STARTING POINT.

Find Out Which Parts of Your Digital Presence Deserve Attention.

Every business begins with different strengths, gaps, priorities, and customer pathways. Start by understanding where your own Digital Presence stands.