ER Katy needed to improve local discovery while educating patients about services and reaching nearby audiences through paid media.
Client Goal
Strengthen local search visibility, improve patient-facing information, and use paid campaigns and media to increase awareness and measurable engagement.
Outcome
TAF Solutions combined Local SEO, listings, Google Business Profile work, patient education, Meta and neighborhood advertising, video, and Matterport to create a broader local visibility and awareness system.
Strengthened search visibility through the relevant mix of local SEO, listings accuracy, Google Business Profile work, and on-site SEO.
Made the business easier to find and understand across search, maps, listings, and first-party web content.
Paid Campaign Execution
Planned, launched, and monitored paid advertising aligned to the client’s stated campaign objective and target audience.
Produced measurable campaign delivery data that could be evaluated against the engagement goal.
Visual Storytelling & Project Media
Produced the relevant mix of video, motion graphics, photography, drone, or immersive media to document and communicate the client’s story or project.
Delivered reusable visual proof and media assets for web, social, presentations, events, or sales use.
RESULTS & EVIDENCE
What Changed
41,465
Ad Impressions
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
1,103
Ad Clicks
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
2.66%
Click-Through Rate
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
$0.12
Average Cost Per Click
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
$137.58
Ad Spend
Oct 5–Nov 3, 2024
Education-first paid campaign reporting.
TAF Solutions combined Local SEO, listings, Google Business Profile work, patient education, Meta and neighborhood advertising, video, and Matterport to create a broader local visibility and awareness system.
Find Out Which Parts of Your Digital Presence Deserve Attention.
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