Customer Story · Professional Services · Bookkeeping

Blue Heron Bookkeeping: From No Web Presence to a Confident Brand & SEO-Ready Website

When Dina Holstien, an experienced bookkeeper, launched Blue Heron Bookkeeping, she had the expertise but no website, logo, or brand identity. TAF Solutions built the entire digital stack — brand, logo, website, and foundational web SEO — so Dina could show up online with the same professionalism she brings to her clients’ books.

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Business snapshot

Blue Heron Bookkeeping helps business owners reclaim their time by organizing their finances, managing day-to-day bookkeeping, and delivering clean reports they can actually understand. Dina knew how to keep books spotless — she just needed a brand and website that matched the quality of her work.

Blue Heron Bookkeeping at a glance

Owner: Dina Holstien, experienced professional bookkeeper
Industry: Bookkeeping & financial organization services
Services: Record keeping, account reconciliation, financial reporting, cash flow analysis, budget planning, clean-up & catch-up services, QuickBooks setup
Challenge: Newly launched business with no visual identity, no website, and no SEO footprint.

Platforms & services used

Brand & creative

Brand strategy & naming support
Logo design
Color & typography system
Visual language & iconography

Website

Marketing website (bhbooks.net)
Home, Services, About, Contact
Lead-generation CTAs
Mobile-responsive build

SEO & visibility

On-page web SEO
Service keyword optimization
Metadata & headings
Local search foundation

Key outcomes of the Blue Heron Bookkeeping project

Brand-new identity that feels calm, trustworthy, and detail-oriented — matching the personality of the owner and the nature of the work.
Professional logo and color palette that can be reused across business cards, invoices, proposals, and social media.
Clear positioning around “take your time back,” emphasizing that Dina handles the details so owners can focus on what matters most.
Services laid out in plain language, making it easy for non-financial founders to understand what’s included: record keeping, reconciliation, reporting, cash flow, budgeting, clean-up/catch-up, QuickBooks setup.
Website structure aligned to conversion, with calls to action such as “Schedule Now,” “Get Connected,” and direct contact info.
SEO-ready foundation with relevant headings, descriptions, and content tailored to small business bookkeeping and local search.

How TAF Solutions turned expertise into a visible brand

1 · Brand foundations

Designing a calm, trustworthy bookkeeping brand

Collaborated with Dina to understand her approach: organized, discreet, and client-focused.
Developed the Blue Heron Bookkeeping identity, reflecting reliability and clarity.
Designed a logo that works in both digital and print contexts.
Created a color and typography system that communicates professionalism and calm — perfect for a financial service brand.

2 · Website & messaging

Making bookkeeping services easy to understand

Planned a simple site structure: Home, Services, About, Contact.
Crafted messaging that emphasizes trust, privacy, and freeing up the client’s time.
Highlighted key differentiators:
- Secure management & confidentiality
- Efficient, organized systems
- Transparent, dependable service
Built clear calls to action: phone number, email, and appointment/contact buttons.

3 · Web SEO foundation

Helping new clients find Blue Heron online

Implemented basic on-page SEO for core pages and service descriptions.
Optimized headings and copy around terms like bookkeeping, financial organization, account reconciliation, QuickBooks setup, clean-up and catch-up services.
Structured content and metadata to support local discoverability for bookkeeping in the Fulshear/Houston area.
Prepared the site for future SEO efforts, such as content expansion, blogs, or Google Business Profile integration.

A professional presence from day one

With TAF Solutions handling branding, website design, and web SEO, Blue Heron Bookkeeping launched with a professional, cohesive presence instead of a patchwork of DIY tools. That means:

Prospective clients can quickly understand what Dina does and how she helps.
The brand looks polished and trustworthy, matching the level of care she brings to client books.
The website is structured to support ongoing SEO and marketing as the business grows.

Launching a new professional service business?

TAF Solutions helps bookkeepers, accountants, and other professional service providers go from “no web presence” to a full brand and SEO-ready website. If you’re starting or relaunching your practice, we can build the digital foundation that attracts the right clients.

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