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Customer Story · Professional Services · Bookkeeping · Digital Presence

Blue Heron Bookkeeping: From No Web Presence to a Confident Brand & SEO-Ready Website

When Dina Holstien, an experienced bookkeeper, launched Blue Heron Bookkeeping, she had the expertise but no website, logo, or brand identity. TAF Solutions designed and built a complete digital presence — brand, logo, website, and foundational web SEO — so Dina could show up online with the same professionalism she brings to her clients’ books. Today, her practice lives at bhbooks.net on a secure, scalable WordPress site.

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Business snapshot

Blue Heron Bookkeeping helps business owners reclaim their time by organizing their finances, managing day-to-day bookkeeping, and delivering clean reports they can actually understand. Dina knew how to keep books spotless — she just needed a brand and website that matched the quality of her work and gave her a professional home online through her new website.

Blue Heron Bookkeeping at a glance

  • Owner: Dina Holstien, experienced professional bookkeeper
  • Industry: Bookkeeping & financial organization services
  • Services: Record keeping, account reconciliation, financial reporting, cash flow analysis, budget planning, clean-up & catch-up services, QuickBooks setup
  • Challenge: Newly launched business with no visual identity, no website, and no SEO or local search footprint.

Platforms & services used

Brand & creative
  • Brand strategy & naming support
  • Logo design
  • Color & typography system
  • Visual language & iconography
Website
  • Marketing website (bhbooks.net)
  • Home, Services, About, Contact
  • Lead-generation CTAs
  • Mobile-responsive build
SEO & visibility
  • On-page web SEO
  • Service keyword optimization
  • Metadata & headings
  • Local search foundation

Key outcomes of the Blue Heron Bookkeeping project

  • Brand-new identity that feels calm, trustworthy, and detail-oriented — matching the personality of the owner and the nature of the work.
  • Professional logo and color palette that can be reused across business cards, invoices, proposals, and social media.
  • Clear positioning around “take your time back,” emphasizing that Dina handles the details so owners can focus on what matters most.
  • Services laid out in plain language, making it easy for non-financial founders to understand what’s included: record keeping, reconciliation, reporting, cash flow, budgeting, clean-up/catch-up, QuickBooks setup.
  • Website structure aligned to conversion, with calls to action such as “Schedule Now,” “Get Connected,” and direct contact info — designed using TAF’s website design best practices.
  • SEO-ready foundation with relevant headings, descriptions, and content tailored to small business bookkeeping and local search, aligned with TAF’s Web SEO approach.

How TAF Solutions turned expertise into a visible brand

1 · Brand foundations

Designing a calm, trustworthy bookkeeping brand

  • Collaborated with Dina to understand her approach: organized, discreet, and client-focused.
  • Developed the Blue Heron Bookkeeping identity, reflecting reliability and clarity.
  • Designed a logo that works in both digital and print contexts.
  • Created a color and typography system that communicates professionalism and calm — perfect for a financial service brand.
2 · Website & messaging

Making bookkeeping services easy to understand

  • Planned a simple site structure: Home, Services, About, Contact using TAF’s budget website packages as a launch framework.
  • Crafted messaging that emphasizes trust, privacy, and freeing up the client’s time.
  • Highlighted key differentiators:
    • Secure management & confidentiality
    • Efficient, organized systems
    • Transparent, dependable service
  • Built clear calls to action: phone number, email, and appointment/contact buttons, backed by Web Managed Services to keep the site running smoothly.
3 · Web SEO foundation

Helping new clients find Blue Heron online

  • Implemented basic on-page SEO for core pages and service descriptions.
  • Optimized headings and copy around terms like bookkeeping, financial organization, account reconciliation, QuickBooks setup, clean-up and catch-up services.
  • Structured content and metadata to support local discoverability for bookkeeping in the Fulshear/Houston area.
  • Prepared the site for future SEO efforts, such as content expansion, blogs, or Google Business Profile integration, following TAF’s Web SEO framework.

A professional presence from day one

With TAF Solutions handling branding, website design, hosting, and web SEO, Blue Heron Bookkeeping launched with a professional, cohesive presence instead of a patchwork of DIY tools. That means:

  • Prospective clients can quickly understand what Dina does and how she helps.
  • The brand looks polished and trustworthy, matching the level of care she brings to client books.
  • The website is structured to support ongoing SEO and marketing as the business grows, backed by managed WordPress services on WP Engine.

Related TAF Solutions digital presence services

This project brings together several core TAF Solutions offerings, including Website Design, Budget Website Packages, Web Managed Services, and ongoing Web SEO to help new clients discover the brand online.

Launching a new professional service business?

TAF Solutions helps bookkeepers, accountants, and other professional service providers go from “no web presence” to a full brand and SEO-ready website. If you’re starting or relaunching your practice, we can build the digital foundation that attracts the right clients.

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TAF Solutions is a Digital Presence Agency for small and mid-size businesses. We help you define your brand, build your site on a reliable hosting foundation, and put basic SEO in place so new clients can find you.