Customer Story · Medical Weight Loss Clinic

High-Converting Google Ads Funnel Case Study: Boost Wellness Clinic

Boost Wellness Clinic came to TAF Solutions with a serious problem: their previous developer controlled the website and would not provide backend access. TAF Solutions successfully rescued and migrated the site to new infrastructure, optimized it for performance, and launched a tightly targeted Google Search campaign with clear calls-to-action that turned clicks into weight-loss consultations.

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Boost Wellness Clinic Overview: Physician-Guided Weight Loss Services

Boost Wellness Clinic is a medical weight loss clinic serving patients in the greater Houston and Missouri City area. They provide physician-guided programs and FDA-approved treatments, and needed a reliable way to turn search interest like “weight loss clinic near me” into booked consultations—without losing their existing site or starting from scratch.

Boost Wellness Clinic at a glance

Industry: Medical weight loss & wellness
Location: Missouri City / Southwest Houston, TX
Services: Weight loss plans, GLP-1 programs, nutrition support & wellness coaching
Challenge: Website locked by prior developer · No analytics · No conversion tracking

Platforms & services used

TAF Solutions services

Website rescue & full migration
New hosting & backups
Performance & SEO tune-up
Google Ads Search campaign
Call & form conversion tracking
Lead-funnel analytics

Google Ads focus

Exact & phrase-match keywords
15-mile geo targeting
Device bidding
Conversion-optimized ad copy

Key outcomes

Website fully rescued and migrated to a new, secure backend with control, backups, and room to grow.
1,200+ high-intent clicks from people actively searching for weight loss clinics and solutions.
175 raw leads captured directly from Google Ads via tracked calls and website contact forms.
$11.78 average cost per conversion on a total ad spend of about $2,060, keeping acquisition costs under typical industry benchmarks.
11.15% click-through rate on the primary search ad creative (540 clicks from 4,845 impressions), showing strong message–market fit.
96% of clicks from Google Search (vs. 4% from partners), ensuring traffic stayed focused on high-quality search intent.
1,204 total interactions moving through the lead funnel, giving the clinic clear visibility into patient demand and campaign performance.

Measured impact from search over the campaign period

By combining a clean migration with tightly targeted Google Search ads, Boost Wellness Clinic turned “invisible” traffic into a measurable pipeline of new patient inquiries:

Top-performing keywords like “weight loss solutions,” “weight loss treatment,” and “best weight loss clinic near me” drove the bulk of traffic, including:
- 264 clicks from “weight loss solutions” alone, at a CTR near 10%.
- 294 clicks from “weight loss treatment” with a CTR above 15%.
- 189 clicks from “best weight loss clinic near me,” capturing high-intent local searches.
Google Search network delivered over 96% of clicks while maintaining efficient cost-per-click, thanks to negative keyword pruning and match-type control.
Lead funnel tracking showed 1,204 interactions feeding into 175 raw leads, giving the clinic clarity on how many prospects were moving from click to inquiry.
Day & hour scheduling concentrated spend into the hours when search demand and conversion rates were highest, improving lead volume without overspending.

How TAF Solutions rebuilt the foundation & the funnel

1 · Website rescue & infrastructure

Taking back control from a locked backend

Recreated and migrated the public site from the previous host to infrastructure that Boost Wellness Clinic fully owns.
Implemented managed hosting, security, and daily backups to prevent future lock-out issues.
Cleaned up technical issues impacting load speed and landing page experience.
Added tracking pixels and Google Tag Manager to support end-to-end measurement.

2 · Search strategy & ad build

Capturing “ready to start” weight loss seekers

Built a search-only campaign focused on high-intent terms like “weight loss clinic near me” and “weight loss solutions.”
Dialed in a 15-mile radius around the clinic location to keep leads local and appointment-ready.
Wrote ad copy emphasizing physician oversight, FDA-approved plans, and clear benefits (health, energy, confidence).
Optimized bids toward the best performing devices and time windows.

3 · Conversion tracking & lead capture

Turning clicks into booked consultations

Configured call and form conversions so each lead from Google Ads is counted and trackable.
Aligned landing pages with single, clear CTAs to “Schedule a weight loss consultation” or “Call the clinic.”
Monitored the full funnel—interactions, raw leads, and conversions—to guide ongoing budget and keyword decisions.
Provided reporting that ties ad spend directly to measurable patient inquiries.

A reliable, measurable pipeline for new patients

Boost Wellness Clinic now owns its website, infrastructure, and data—while running a search campaign that consistently generates new patient leads at an affordable cost per conversion. Instead of hoping the old site would perform, the clinic can clearly see how many people search, click, and ultimately reach out for help with their weight loss journey.

Technical rescue prevented the loss of an established site and brand.
Google Ads now drives a steady stream of qualified leads at under $12 per inquiry.
Leadership has visibility into which keywords, times, and devices are producing the strongest results.

Want your ads to turn clicks into real appointments?

TAF Solutions specializes in rescuing locked or underperforming websites and pairing them with conversion-focused Google Ads campaigns. If you’re a clinic or service business that needs more leads—not just more traffic—we’d love to help.

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