Customer story · Local SEO, Listings & Social Media

Crave Cookies Aliana: Turning Cravings into Local Search Visibility

Crave Cookies of Aliana in Richmond, Texas partnered with TAF Solutions to grow their local presence and make it easier for nearby customers to discover their fresh-baked cookies. Using Birdeye’s Listings AI and Social AI, plus ongoing local SEO and targeted social ad campaigns, TAF centralized their Google Business Profile, strengthened keyword coverage, and turned search activity into real-world visits and orders. We also produced a short social video spot to highlight Crave’s brand in the feed — watch the ad here.

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Business snapshot

Crave Cookies Aliana is a neighborhood dessert shop known for warm, gourmet cookies in the Aliana and Richmond communities. Like many local food businesses, most customers start their journey on Google — searching for “crave cookies,” “cookie shop near me,” or “dessert Aliana.” Crave needed a consistent way to show up in those moments and keep their online presence as irresistible as their treats, across search, maps, and social.

Before TAF Solutions

Google Business Profile not fully optimized for local search
Limited insight into which keywords were actually driving discovery
No centralized system to manage listings accuracy across platforms
Social media and reviews not tightly connected to local SEO strategy

What TAF delivered

Local SEO strategy focused on Google Business Profile and maps visibility
Birdeye Listings AI and Listing Sync & Online Visibility to maintain accurate, optimized listings across search sites
Birdeye Social AI + targeted campaigns supported by Social Media Management to plan, schedule, and centralize Crave’s social presence
Ongoing keyword monitoring and reporting to show exactly how customers find them

How TAF Solutions grew Crave Cookies’ local footprint

1 · Local SEO & listings foundation

Making Crave easy to find on Google

Optimized Google Business Profile with complete categories, attributes, and photos
Implemented Birdeye Listings AI and Listing Sync & Online Visibility to push accurate hours, address, and details across major platforms
Aligned business description and services to match high-intent searches in the area

2 · Keyword intelligence

Understanding how customers search for cookies

Tracked 140 search terms including brand, product, and “near me” phrases
Identified 12.7K+ annual keyword searches related to Crave Cookies Aliana
Used insights to refine copy, categories, and seasonal promotions for better alignment

3 · Social AI + engagement

Keeping cookie lovers engaged online

Implemented Birdeye Social AI and TAF’s Social Media Management framework to streamline posting across key social platforms
Produced a branded social video ad to run alongside organic content — see the Crave Cookies spot
Coordinated posts with local SEO pushes, promotions, and special flavors
Ensured consistent branding and messaging wherever customers discovered Crave

Impact: From “hidden gem” to local dessert destination

With Listings AI, Social AI, and focused local SEO, Crave Cookies Aliana now enjoys tens of thousands of yearly impressions on Google and strong coverage across 140+ relevant keywords. Their Google Business Profile works hand-in-hand with social content and paid social creative, helping convert searchers into in-store visits and online orders. TAF Solutions continues to monitor performance and refine their visibility so that when cookie cravings hit, Crave Cookies shows up first.

Want more customers finding you when cravings strike?

TAF Solutions helps local restaurants, bakeries, and dessert shops turn Google searches and social feeds into real-world traffic using Birdeye’s AI-powered tools and proven local SEO strategies.