Bayou City Water Restoration needed stronger local awareness for time-sensitive restoration services and did not have an always-on, measurable awareness strategy.
Client Goal
Increase local visibility for emergency restoration services and generate measurable engagement through targeted paid-social and neighborhood advertising.
Outcome
TAF Solutions launched Meta and Nextdoor awareness campaigns that produced measurable reach, impressions, and clicks while creating a clearer reporting foundation for future lead-generation work.
Built a Meta Reach campaign focused on local homeowners and property managers using clear emergency-restoration messaging and locally relevant creative.
Generated measurable reach at an efficient cost while keeping Bayou City visible in local social feeds.
Nextdoor Neighborhood Advertising
Launched neighborhood-level awareness flights across relevant Houston-area ZIP codes and directed clicks to the company website.
Generated measurable impressions and clicks among homeowners in the local service area.
Reporting & Future Funnel Planning
Consolidated Meta and Nextdoor performance into owner-friendly reporting and mapped how paid traffic could connect to future lead-nurture workflows.
Created a clearer measurement baseline and next-step roadmap without overstating unverified call or booking attribution.
RESULTS & EVIDENCE
What Changed
41,801
People Reached
Meta campaign period
Reach generated by the local Meta awareness campaign.
$3.10
Cost Per Result
Meta campaign period
Reported on $129.58 Meta ad spend.
372,771
Nextdoor Impressions
Nextdoor campaign period
Neighborhood-level awareness delivery across local ZIP codes.
351
Nextdoor Clicks
Nextdoor campaign period
Clicks generated by the Nextdoor awareness flights.
~$0.91
Nextdoor CPC
Nextdoor campaign period
Reported on $319.98 Nextdoor spend.
TAF Solutions launched Meta and Nextdoor awareness campaigns that produced measurable reach, impressions, and clicks while creating a clearer reporting foundation for future lead-generation work.
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