The Yoga Triangle wanted an efficient way to introduce the studio to new audiences and drive measurable traffic without relying on a large or complex campaign.
Client Goal
Build awareness, generate measurable traffic, and create a future audience-engagement foundation using a lean Meta campaign and one motion-graphics creative asset.
Outcome
The campaign generated 14,904 link clicks at an average cost of $0.12 per link click, along with measurable video engagement from a single motion-graphics Meta ad.
Created a short motion-graphics video designed for Meta feeds and Stories and aligned with The Yoga Triangle’s wellness-focused brand.
Produced a single reusable campaign asset capable of supporting the full awareness campaign.
Campaign Setup & Distribution
Configured the Meta campaign, audience targeting, placements, and traffic objective around the studio’s awareness goals.
Delivered the creative to relevant audiences while maintaining an efficient cost per link click.
Performance Monitoring & Analysis
Monitored campaign traffic and video-engagement metrics to evaluate how the creative and campaign performed.
Produced measurable campaign data that could inform future advertising and audience-development decisions.
RESULTS & EVIDENCE
What Changed
14,904
Link Clicks
Campaign period
Reported from the single motion-graphics Meta campaign.
$0.12
Average Cost Per Link Click
Campaign period
Reported from the single motion-graphics Meta campaign.
8.04%
CTR (All)
Campaign period
Reported from the single motion-graphics Meta campaign.
7,991
Video Plays
Campaign period
Reported from the single motion-graphics Meta campaign.
15%
Hook Rate
Campaign period
Reported from the single motion-graphics Meta campaign.
14.51%
Hold Rate
Campaign period
Reported from the single motion-graphics Meta campaign.
The campaign generated 14,904 link clicks at an average cost of $0.12 per link click, along with measurable video engagement from a single motion-graphics Meta ad.
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