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Customer Story · Healthcare · Dental Practice

Caspian Dental Center: From Website Migration to 60K+ Events, 42K+ Social Impressions & Google Growth

Caspian Dental Center partnered with TAF Solutions to modernize their digital presence through a full website migration to caspiandentalcenter.com, brand-aligned logo refinement, Local SEO overhaul, Google Business Profile management, a Matterport Virtual Tour, and highly targeted social media advertising — resulting in measurable growth across every channel.

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Company snapshot

Caspian Dental Center is a trusted family dental practice offering general dentistry, hygiene, cosmetic dentistry, restorative care, and specialty treatments. They needed a modernized website hosted and managed through TAF’s Web Managed Services, improved online discoverability, clearer branding, and a stronger local footprint in search — supported by social media, listings, and immersive virtual content.

Business at a glance

  • Industry: General & Cosmetic Dentistry
  • Location: Local community practice with multiple providers
  • Starting Position: Outdated website, limited visibility, fragmented branding
  • Engagement with TAF: Website migration & hosting, logo refinement, Local SEO, social media campaigns, Matterport Virtual Tour, Google Business Profile & listings management, and ongoing analytics.

Services & platforms used

Branding & Digital Experience
SEO & Local Presence
Marketing & Analytics
  • Social campaigns & boosts powered by Social Media Management
  • Paid Facebook/Instagram Ads
  • Google Analytics 4
  • Performance dashboards

Key improvements in the last 12 months

  • 13,541 website sessions from 13,025 high-intent users after rebuilding and hosting the site on a modern stack.
  • 60,874 tracked events in GA4 (menu, calls, navigation, clicks, scrolls) for deeper patient journey insight.
  • 42,523 unique Facebook impressions after brand content strategy and paid boosts through social campaigns.
  • 64,612 page media views showcasing dental services visually and supporting patient education.
  • Google Business Profile improvements supported by listings and profile management:
    • 6,389 impressions (+30%)
    • 2,568 interactions (+111%)
    • 861 calls
    • 1,145 direction requests
    • 562 website clicks
  • 4.95★ rating across 19 reviews, showcased prominently across web and GBP.
  • Matterport Virtual Tour added to the site via Virtual Tours & Digital Twins to showcase the office and build trust.
  • Modernized logo to align the brand with a clean, clinical, upscale identity.

How TAF Solutions transformed Caspian Dental’s online presence

Attract

Build visibility & present the brand professionally

  • Complete logo modification to match the clinic’s new aesthetic direction.
  • Developed a clean, modern, patient-friendly website experience aligned with treatment offerings.
  • Launched a full Matterport Virtual Tour to showcase the facility and operatories.
  • Rebuilt and hosted on a fast, secure environment through Web Managed Services .
  • SEO overhaul for treatments: implants, whitening, cleanings, veneers, and cosmetic dentistry.
Convert

Turn impressions into booked patient appointments

  • Improved “Request Appointment” and contact CTAs across key pages.
  • Optimized menus and navigation so patients can quickly find services and insurance information.
  • Launched paid social and boosted posts through TAF’s Social Media Management approach, targeting people searching for dental and cosmetic treatments.
  • Used UTM tracking and GA4 events to measure conversion across channels and campaigns.
Delight

Enhance trust through GBP, reviews & patient experience

  • Full Google Business Profile Management (photos, posts, updates, categories) supported by Listing Sync & Online Visibility to keep data accurate across directories.
  • Image and logo consistency across web, social, GBP, and paid campaigns.
  • Highlighted 4.95★ rating and patient testimonials to support decision-making.
  • Monitored interactions to continually refine ongoing SEO, listings, and ads.

The impact in one view

What began as a website migration quickly evolved into a complete digital transformation. Caspian Dental Center now benefits from a modern web presence, high patient engagement, strong Google visibility, and a recognizable, consistent brand identity supported by hosting, listings, social media, and immersive virtual content.

  • Matterport virtual tour increases trust and transparency before patients ever step inside.
  • SEO and Local SEO deliver sustainable monthly patient traffic.
  • Social media and paid ads generate immediate visibility for high-value treatments.
  • Google Business Profile and listings management drive high-intent local leads.
  • Logo and design refinements modernize the brand across all channels.

TAF Solutions for healthcare & dental practices

From web hosting and brand identity to Local SEO, virtual tours, and social media — TAF Solutions helps dental and healthcare organizations build trust, increase visibility, and convert more patients into long-term relationships.

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TAF Solutions is a digital, creative, and technology partner for small and mid-size businesses. We design, build, and manage online ecosystems that grow revenue, reputation, and customer trust.