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Customer story · HVAC · Website, Social & Lead Funnels

Cool-Leo A/C & Heat: From Word-of-Mouth Referrals to a Full-Funnel, Always-On Digital Presence

Cool-Leo A/C & Heat is known locally for honest recommendations and meticulous attic work. They partnered with TAF Solutions to build a modern website, launch social media campaigns, run paid ads, and capture more leads from homeowners who needed a trusted HVAC partner. Using TAF’s Budget Website Packages, Social Media Management, Lead Funnels & Marketing Automation, and a Matterport Virtual Tour — all supported by Web Managed Services — Cool-Leo’s digital presence now works 24/7 to educate, engage, and convert new customers.

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Business snapshot

Cool-Leo A/C & Heat provides residential and light commercial HVAC services with a focus on quality installation and transparent service. Many of their best customers come when comfort is on the line — systems fail, energy bills spike, or the attic becomes a problem area. Cool-Leo needed a digital ecosystem that clearly explained their value, met customers where they already spend time (social and search), and captured leads efficiently.

Before TAF Solutions

  • Limited online presence and underutilized website structure
  • No coordinated strategy between website, ads, and social media
  • Lead capture mostly dependent on calls and word-of-mouth referrals
  • No centralized way to track which campaigns or channels were driving inquiries

What TAF delivered

How TAF Solutions elevated Cool-Leo’s online presence

1 · Website & hosting foundation

Building a modern home base for the brand

  • Designed a clean, mobile-first website for cool-leo.com using TAF’s Budget Website Packages .
  • Deployed and maintained the site with Web Managed Services to handle security, backups, and performance.
  • Structured clear service pages for repairs, installations, maintenance plans, and attic work.
  • Added strong calls to action so visitors can easily call, request a quote, or schedule service.
2 · Social media & paid campaigns

Staying visible where homeowners spend time

  • Implemented an ongoing Social Media Management program highlighting real jobs, before/after results, and seasonal HVAC tips.
  • Launched paid ad campaigns supported by Lead Funnels & Marketing Automation to drive traffic to targeted landing pages.
  • Aligned creative and messaging between ads, social posts, and the main website experience.
  • Set up tracking so Cool-Leo could see which campaigns were converting into calls and form fills.
3 · Virtual tour & trust-building content

Showing the attic work, not just talking about it

  • Produced a Matterport Virtual Tour to spotlight Cool-Leo’s “King of the Attic” expertise.
  • Embedded the tour on the site so homeowners can explore actual attic jobs and system installs.
  • Used visuals and copy together to educate customers on what quality HVAC work looks like.
  • Reinforced trust by pairing the virtual tour with testimonials and clear service explanations.

Impact: A connected, HVAC-ready digital ecosystem

With a redesigned website, consistent social presence, targeted lead funnels, and a Matterport virtual tour, Cool-Leo A/C & Heat now has a digital presence that reflects the quality of their attic and HVAC work. Their brand shows up with clarity across web, social, and ads — giving homeowners confidence before they ever pick up the phone. TAF Solutions continues to support Cool-Leo with web management, campaign strategy, and funnel optimization as the business grows.

Want your trades or HVAC brand to work harder online?

TAF Solutions helps home-service companies turn their expertise into high-performing websites, social content, virtual tours, and lead funnels — all backed by managed hosting and automation.

Schedule a strategy call View all case studies