Customer story · HVAC Website, Virtual Tour & Local SEO

Cool-Leo A/C & Heat: Turning Expertise into a High-Performing Digital Presence

When Dustin Potter, owner of Cool-Leo A/C & Heat, LLC, approached TAF Solutions, he wanted more than just a brochure site. He needed a modern, educational website that clearly explained his HVAC services, showcased his team’s workmanship, and helped homeowners in his service area find and trust Cool-Leo. TAF built a new website, produced a Matterport-powered virtual tour, connected everything to Google Business Profile, and layered in Birdeye’s Listings AI, Reviews AI, and Social AI for ongoing growth.

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Business snapshot

Cool-Leo A/C & Heat, LLC provides residential and light commercial HVAC services with a focus on honest recommendations and high-quality installation. Most customers call when comfort is on the line — their home is too hot, too cold, or a system is failing. Cool-Leo needed a digital presence that built confidence fast, answered common questions, and made it effortless to reach the team.

Before TAF Solutions

No comprehensive website explaining services, maintenance plans, or financing options
Limited online storytelling about experience, workmanship, and customer care
No immersive media to showcase attic work, installs, or system upgrades
Local listings, reviews, and social activity were present but not strategically aligned

What TAF delivered

Custom WordPress website for cool-leo.com with clear service pages and education
Matterport virtual tour highlighting Cool-Leo’s “King of the Attic” work and process
Virtual tour integrated into Google Business Profile for stronger local SEO signals
Birdeye Listings AI, Reviews AI, and Social AI to centralize visibility, reviews, and social posting

How TAF Solutions elevated Cool-Leo’s online presence

1 · Website & content strategy

Educating homeowners on HVAC health

Designed a modern, mobile-ready website with clear pathways for repairs, installs, and maintenance
Built dedicated pages for services like A/C tune-ups, attic work, duct improvements, and heating systems
Added FAQs and educational content so customers understand what’s happening in “the attic” before they call

2 · Virtual tour & Google integration

Showing the attic work, not just talking about it

Captured a high-quality Matterport virtual tour to showcase real job sites and workmanship
Embedded the tour on the website so visitors can explore Cool-Leo’s work in 3D
Linked the tour to the Google Business Profile to boost engagement and local search relevance

3 · Birdeye Listings, Reviews & Social AI

Making reputation and outreach work together

Implemented Birdeye Listings AI to keep hours, service areas, and contact info consistent across directories
Deployed Reviews AI to request, track, and respond to reviews from satisfied customers
Used Social AI to schedule content inspired by real attic work and seasonal HVAC tips across social channels

Impact: A trusted HVAC brand customers can see and feel

With a new website, immersive virtual tour, and Birdeye’s AI-powered listings, reviews, and social tools, Cool-Leo A/C & Heat now has a digital presence that matches the quality of their field work. Homeowners can explore real projects, understand their options, and contact Dustin’s team with confidence. TAF Solutions continues to support Cool-Leo with local SEO and platform management so they stay visible — especially when the attic heat is at its worst.

Ready to modernize your HVAC or trades business online?

TAF Solutions helps home-service companies turn their expertise into high-performing websites, virtual tours, and AI-powered local marketing that drive real calls and booked jobs.