ER Katy partnered with TAF Solutions to reach more families, clarify how emergency room billing works, and highlight why their neighborhood ER is different. From Local SEO and Google Business Profile management to Meta and Nextdoor ad campaigns, virtual tours, and educational video content, TAF built a full-funnel digital strategy that increased visibility and patient engagement across Katy and Fulshear.
Schedule a strategy call View all case studiesAs an independent emergency room, ER Katy wanted to be the first place families thought of during urgent situations — and to clear up common confusion about ER versus urgent care bills. They needed a coordinated strategy that combined Local SEO, paid social, patient education, and reputation building while keeping everything compliant and easy for their internal team.
Within the first month of focused campaigns, ER Katy’s Facebook ads generated 41,465 impressions and 1,103 clicks at a 2.66% click-through rate, with an average cost-per-click of just $0.12. This gave the emergency room a cost-effective way to introduce their team, educate residents about billing, and remind families where to go when minutes matter.
Combined with Local SEO improvements, a clear billing explainer page, powerful testimonial videos, and a virtual tour connected to their Google Business Profile, ER Katy now has a durable digital presence that supports both immediate patient decisions and long-term community trust.
TAF Solutions helps healthcare organizations combine Local SEO, paid social, video, and education-driven content to reach the right patients at the right time.
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