Customer Story · Ecommerce & Food Brand

GWS BBQ Sauces: Bringing the Smith Family’s Famous Barbecue Sauce Online

The Smith family behind GWS BBQ Sauces had a product everyone raved about, but no way for customers outside their local circle to buy it. TAF Solutions designed and built a modern ecommerce experience at gwsbbqsauces.com — pairing a story-driven web presence with secure online ordering, scalable web managed services, and a search-ready foundation for future growth.

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Company snapshot

GWS BBQ Sauces is a family-owned brand built around the Smith family’s signature barbecue sauce — refined over years of cookouts, catering events, and backyard gatherings. Their goal was simple: make it easy for anyone, anywhere, to order the same sauce that had become a staple at their table while presenting the brand in a way that feels “store shelf ready” online.

Business profile

Industry: Specialty foods & sauces (CPG)
Brand: GWS BBQ Sauces (Smith Family)
Starting point: Product & logo, but no online store or digital presence strategy
Goal: Launch a professional ecommerce site and brand hub to sell sauce directly to customers

TAF Solutions digital presence stack

Core web & brand services

Visibility & reputation foundations

Key outcomes

A centralized, branded online store at gwsbbqsauces.com where customers can order 24/7.
Clear, mouthwatering product presentation that highlights flavor, ingredients, and the family story behind the sauce.
A streamlined checkout experience built on secure, managed infrastructure to reduce friction and abandoned carts.
A site architecture aligned with TAF’s Website Design Process, ready to support future flavors, bundles, and seasonal promotions.
A professional digital presence that makes the brand feel ready for retail, wholesale, and broader distribution conversations.

How TAF Solutions helped the Smith family go from local favorite to online brand

1 · Brand story & positioning

Turning a family recipe into a marketable product

Captured the origin story of GWS BBQ Sauces and the role it plays in the Smith family’s gatherings.
Wove that story throughout the homepage and product pages to connect emotionally with customers.
Positioned the brand as handcrafted, family-owned, and flavor-forward — not just “another sauce on the shelf.”

2 · Full ecommerce build

Designing a store that’s as smooth as the sauce

Developed a responsive ecommerce site with rich product photography, detailed descriptions, and FAQs.
Configured secure payments, cart, checkout, and order confirmations on TAF’s Web Managed Services stack.
Structured collections for single bottles, multi-packs, and future bundles or limited-run flavors.

3 · Ready for growth

Setting up the sauce brand for the next chapter

Built SEO-friendly URLs, metadata, and content sections to support organic discovery.
Prepared the site for future integrations like reviews, loyalty programs, and email marketing automations.
Aligned local-search foundations (listings, citations, reputation) so the brand shows up when people search for BBQ sauces and gifts.

From backyard secret to shippable brand

With a full ecommerce website and digital-presence stack in place, the Smith family no longer has to rely solely on word-of-mouth and local events. GWS BBQ Sauces now has a professional storefront that can capture orders at any time, share their story with new fans, and provide a scalable foundation for wholesale, retail partnerships, or expanded product lines down the road.

Ready to take your family recipe or specialty product online?

TAF Solutions helps food brands and makers build ecommerce experiences that honor the story behind the product while making it easy for customers to buy — backed by managed hosting, local-search visibility, and reputation tools that grow with you.