Customer Story · Beauty & Lifestyle

PureLuxe Styling: A High-End Online Portfolio for a Luxury Hair & Makeup Artist

Brooke Campbell, founder of PureLuxe Styling, is a professional makeup artist and hairstylist known for creating elevated, camera-ready looks for weddings, events, and special occasions. She came to TAF Solutions needing a modern website that could showcase her artistry, clearly present her services, and seamlessly integrate her Instagram feed so clients could see her latest work in real time.

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Brand snapshot

PureLuxe Styling specializes in premium hair and makeup for brides, bridal parties, branding shoots, and special events. Most of Brooke’s portfolio lived on Instagram, while her website presence hadn’t fully caught up with the quality of her work. She needed a polished, cohesive online home that connected social media, services, and booking in one elegant experience.

Starting point

No fully built-out website that matched her brand and pricing level
Portfolio and proof of work primarily living only on Instagram
Service information scattered and not clearly structured for new clients
No central hub that tied together her brand story, services, and social content

Goals with TAF Solutions

Create a luxury-feel website that reflects Brooke’s high-end styling
Organize services (bridal, events, on-location, etc.) with clear details
Integrate Instagram so her latest looks automatically appear on the site
Give clients a professional place to learn, inquire, and feel confident booking

How TAF Solutions elevated PureLuxe Styling’s digital presence

1 · Visual design & brand feel

A site that feels like the PureLuxe experience

Designed a clean, editorial-style layout that mirrors high-end beauty brands.
Used soft, modern color palettes and typography that complement Brooke’s imagery.
Featured large, full-width visuals to highlight her best work and transformations.

2 · Services & client journey

Clear offerings, confident bookings

Structured service pages for bridal, special events, and other packages.
Outlined what clients can expect: process, on-location options, and timing.
Added prominent calls-to-action for inquiries and bookings throughout the site.

3 · Instagram integration & social proof

Turning social content into a live portfolio

Embedded an Instagram-powered gallery so new visitors can scroll her latest looks.
Positioned the feed as a “live portfolio,” updating automatically as she posts.
Balanced social content with curated portfolio sections for best-of work.

From social-only presence to a complete luxury brand hub

With her new PureLuxe Styling website, Brooke now has a polished, professional home for her brand. Clients can explore her signature looks, understand her services, and view her real-time Instagram work — all in one place. The site not only strengthens her credibility as a high-end hair and makeup artist, but also makes it easier for dream clients to discover, trust, and book her.

Ready to turn your creative talent into a premium online brand?

TAF Solutions helps artists, stylists, and creators build digital experiences that showcase their work, connect with the right clients, and turn followers into bookings.