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Customer Story · Nonprofit & Medical Hospitality

The Ballard House: Story-Driven Video of Free Patient Housing

The Ballard House in Katy, Texas offers no-cost temporary housing to patients and caregivers traveling to the Houston area for life-saving medical treatment. TAF Solutions was invited on site to film founder Erin Ballard as she shared the heartfelt story behind the house and to capture a full tour of the facility. Using a professional production crew, a Blackmagic 6K cinema camera, and a tightly managed post-production workflow, we created a flagship video asset that helps the organization communicate its mission to donors, partners, and families.

Talk about a video project Visit The Ballard House

Organization snapshot

The Ballard House is a 40-room hospitality house providing no-cost lodging to individuals and caregivers who travel to the Katy / Houston area for treatment of life-threatening or critical illness. Families stay in a warm, community-driven environment that feels like home while they focus on healing. The team needed a professional, story-driven video that could quickly explain who they are, what they do, and why community support matters.

The Ballard House at a glance

  • Location: Katy, Texas – serving patients coming to the greater Houston medical community.
  • Mission: Provide a home away from home with no-cost lodging for patients and caregivers.
  • Facility: 40 guest suites with shared kitchens, dining areas, chapel, and gathering spaces.
  • Supported entirely by donations, volunteers, and community partners.

TAF production & tools used

Production stack
  • Blackmagic 6K cinema camera
  • Gimbal & tripod systems
  • Dual-system audio
  • Softbox & practical lighting
Post-production workflow
  • Color-grading pipeline
  • Dialogue cleanup & mix
  • Lower-thirds & titles
  • Captioned versions
  • Web & social aspect ratios

Project goals & key outcomes

  • Capture Erin Ballard’s story in a way that honors the history, mission, and heart behind The Ballard House.
  • Showcase the full facility so future guests, hospital partners, and donors understand what “home away from home” looks like.
  • Create an evergreen flagship film that can be used for tours, events, fundraising galas, and digital campaigns.
  • Produce flexible content – a main story film plus shorter cutdowns tailored for social media and email outreach.
  • Reduce internal workload by giving the team a single high-quality asset that answers the “Who are we?” question instantly.

How TAF Solutions brought the story to life

1 · Pre-production & planning

Designing a story that puts people first

  • Collaborated with The Ballard House to outline core themes: hope, hospitality, and community support.
  • Structured a conversational interview with Erin Ballard to highlight the origin story and mission.
  • Planned a walking tour route to cover key spaces: guest suites, kitchens, chapel, common areas, and outdoor spaces.
  • Built a shot list and schedule to capture everything in a focused, single-day production.
2 · On-site production

Cinematic visuals, natural storytelling

  • Deployed a small, efficient crew to minimize disruption to guests while capturing a full facility tour.
  • Used a Blackmagic 6K camera with stabilized movement for smooth, cinematic walkthroughs.
  • Captured high-quality location audio and interview sound for clear, emotional storytelling.
  • Recorded b-roll of volunteers, shared spaces, and exterior details to support future edits.
3 · Post-production & delivery

From raw footage to ready-to-use assets

  • Edited a primary feature piece that weaves Erin’s interview with tour footage and supporting visuals.
  • Applied color correction and grading to create a warm, welcoming aesthetic aligned with the organization’s brand.
  • Added titles, name lower-thirds, and subtle branding to ensure the video works in both live events and online.
  • Delivered multiple final formats – web-ready, full-resolution master, and social cutdowns – for flexible use.

A film that amplifies mission, impact, and community support

The Ballard House now has a professionally produced story film that clearly shows what makes this place special: the people, the mission, and the experience of staying there. Instead of relying on long explanations or static brochures, the team can press play and immediately connect with prospective donors, hospital partners, and families.

  • Stronger first impression: a single, polished video that explains the “why” behind The Ballard House in just a few minutes.
  • Consistent storytelling: the same clear, compassionate message is shared at tours, events, meetings, and online.
  • Content that keeps working: the footage can be repurposed for future campaigns, web updates, and social media content.

Want to tell your nonprofit’s story on camera?

TAF Solutions helps mission-driven organizations capture the heart of their work through professional video, sound strategy, and thoughtful production. If you’re ready for a film that moves donors, partners, and the community to action, we’d love to talk.

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TAF Solutions partners with nonprofits and community organizations to turn powerful stories into digital content that educates, inspires, and drives support.