Customer Story · Landscaping · Sod Installation

Platinum 36 Grass & Sod: From Zero Online Presence to a High-Visibility, High-Intent Local Brand

Platinum 36 Grass & Sod Installation came to TAF Solutions with no logo, no website, and no local search footprint. TAF designed a full digital presence — brand identity, a modern website at platinumgrassinstall.com, and a Birdeye-powered local SEO and reputation engine — turning “invisible online” into thousands of impressions and over 1,300 customer actions in under a year.

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Company snapshot

Platinum 36 Grass & Sod Installation is a Richmond-based landscaping company serving homeowners across Richmond, Sugar Land, Katy, and surrounding areas. They specialize in premium sod delivery and professional grass installation, turning patchy, uneven yards into lush, level lawns that look “finished” on day one.

Business at a glance

Industry: Grass & sod delivery and installation
Service area: Richmond, Sugar Land, Katy & nearby communities
Starting point: No logo, no website, no listings or SEO
Engagement: Full-stack digital presence build with TAF Solutions

Products & platforms used

Birdeye AI stack

Listings AI
Reviews AI

TAF digital presence services

Key improvements in the last 12 months

After launching the new brand, website, and Birdeye-powered local SEO and reputation stack, Platinum 36 saw measurable growth in visibility and customer actions:

5,269 Google Business Profile impressions, up 163%, as more homeowners discover Platinum 36 on Search & Maps.
1,307 profile interactions (calls, clicks, and direction requests), a 210% increase in customer engagement.
412 website clicks from the Business Profile, a 353% lift driven by optimized listings and strong CTAs on platinumgrassinstall.com.
281 calls generated directly from Google, increasing by 175% year-over-year.
614 direction requests, up 169%, showing high local intent and service-ready prospects.
14 new reviews with an average rating of 4.36★, powered by a consistent review request and response workflow.

How TAF Solutions helped Platinum 36 grow from the ground up

1 · Attract

Build a brand homeowners can find — and trust

Created a clean, professional logo and brand identity that reflects Platinum 36’s quality and attention to detail.
Designed and launched platinumgrassinstall.com with service-driven copy, photos, and clear calls to action.
Placed the site on TAF’s Web Managed Services stack for secure hosting, updates, and performance monitoring.
Configured Google Business Profile and deployed Birdeye Listings AI plus TAF’s Listing Sync and Citation Building & Geo-Grid Ranking to push accurate NAP data across top directories.

2 · Convert

Turn impressions into calls, quotes, and booked installs

Structured pages around real homeowner questions — pricing, prep, installation steps, and timelines.
Optimized GBP categories, services, photos, and links so searchers flow naturally into calls and quote requests.
Used geo-grid ranking data from TAF’s Citation & Geo-Grid service to understand where Platinum 36 wins visibility and where to focus next.

3 · Delight

Use reviews to prove quality and fuel the next lead

Connected Platinum 36 to Birdeye Reviews AI as part of TAF’s Reputation Management program.
Implemented a review request cadence after completed jobs to steadily grow review volume.
Helped the owner respond to reviews with personalized, on-brand replies, reinforcing reliability and professionalism.

The impact in one view

In less than a year, Platinum 36 moved from invisible online to a recognizable, data-backed local brand with a measurable pipeline of demand.

With a modern website, search-ready citations, and a reputation engine all working together, Platinum 36 now has a repeatable digital system instead of relying only on word-of-mouth:

Homeowners can quickly find Platinum 36 on Google, see real reviews and photos, and contact them in one tap.
The website and listings turn discovery into action — calls, clicks, and quote requests from qualified local leads.
Review growth and geo-grid insights help Platinum 36 stand out in competitive neighborhoods and plan the next move.

Ready to turn your local service into a high-visibility digital brand?

TAF Solutions helps landscaping and home-service businesses upgrade from “just a phone number” to a full digital presence — managed hosting, local visibility, reviews, and geo-grid insights included.

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