Customer Story · Community Event · Branding, Media & Web Launch

Texas Heritage 5K: Building a Full Brand, Website & Media Presence for a New Community Race

The Fulshear Regional Chamber of Commerce partnered with TAF Solutions to bring the Texas Heritage 5K to life — from brand identity and logo creation to a full event website, SEO foundation, promotional media, and ongoing social media management powered by Birdeye Social AI. TAF also produced a fully animated 3D motion-capture race commercial to boost event awareness.

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Event snapshot

Texas Heritage 5K is a new community race celebrating heritage, health, and local business engagement. The Chamber needed a complete digital experience — not just a website, but a brand presence that inspires participation, supports sponsors, and energizes the community online and offline.

Before: What was missing

No existing brand, logo, or visual identity
No event website for runners or sponsors
No digital marketing or media assets
No SEO or visibility for “Texas race events” searches
No social media content engine to spread awareness

TAF Solutions deliverables

Full brand & logo creation
Custom WordPress website for registration & event details
3D motion-capture animation commercial for race promotion
Social media management & AI-generated content via Birdeye Social AI
Web SEO foundation to rank locally & regionally

How TAF Solutions brought the Texas Heritage 5K to life

1 · Race Brand & Logo

An identity inspired by Texas heritage

Developed a full brand strategy with the Chamber
Created a race logo blending heritage, community, and athletic energy
Established colors & typography for shirts, medals, signage, and web

2 · Website & UX

A registration-ready digital hub

Built texasheritage5k.com with clear CTAs for registration
Sections for course info, sponsors, FAQs & contact
Mobile-first design for runners on the go

3 · 3D Motion-Captured Promo Commercial

A cinematic animation for race promotion

Created a high-impact 3D motion capture animation commercial
Designed to boost awareness across social media & chamber networks
Used in promotional campaigns, sponsor outreach & registration drives

4 · Social Media via Birdeye Social AI

Consistent, automated event promotion

Implemented Birdeye Social AI for content creation & scheduling
Managed cross-platform posting for awareness & engagement
AI-generated graphics, race countdown posts, sponsor highlights & more

5 · SEO Foundation

Helping runners find the event online

Optimized pages for “Texas 5K,” “Fulshear race,” and community event keywords
SEO-friendly metadata & structure for long-term ranking
Improved discoverability for future annual events

A complete event presence built for community, sponsors & growth

With a strong brand, a modern event website, a cinematic 3D promotional commercial, and AI-powered social media campaigns, the Texas Heritage 5K now has everything needed to scale year after year — attracting runners, increasing sponsorship visibility, and strengthening community engagement across Fort Bend County.

Need branding, media, and marketing for your community event?

From logo creation to full websites, commercials, and AI-powered social media — TAF Solutions provides everything needed to turn your event into a professional, scalable digital presence.